How to give your pattern a unique, memorable name


Happy September everyone! It’s hard to believe that summer is almost over. For us in the knitwear industry, though, autumn is the best time of the year. The temperatures outside start to cool, and knitters start itching to cast on for warm woolies (yes, there are apparently knitters who don’t knit in the summer).

This is also the time of year when I get flooded with beautiful new designs in need of tech editing, so I’m thinking this month’s newsletter topic will be particularly timely.

When I’m trying to come up with interesting topics for my designer newsletter, I always go through a couple of questions in my head. Is there something specific I’ve helped someone with recently that they seemed to really find useful? What are the common mistakes I see over and over again? What do my clients seem to be struggling with? Well, this month I’m going to address something I struggle with as a designer: coming up with “good” names for my patterns. Read on for some tips and tricks for finding unique, memorable pattern names.

And as always, I’ve included my tech editing availability for the coming month. Over half of my September spots are already booked up, so get in touch soon if you’ve got a pattern nearly ready for editing!

Giving Your Pattern a Unique, Memorable Name

Naming my patterns is one of my least favourite parts of knitwear design. Sure, sometimes the name just comes to me in a eureka moment when I’m creating the design. Sometimes the name even comes first! But when it doesn’t, finding a “good” name can be difficult.

In my opinion, a “good” pattern name is memorable and unique, without being overly complicated. A unique name will stick in people’s minds, but you want it to be simple enough that they can easily go search for it – and find it – if they forgot where they saw/heard about the pattern.

Sounds like a tall order, and it can be, but for me, coming up with a “good” pattern name boils down to the following two steps:

  1. Brainstorming a list of quality possibilities
  2. Deciding on one that’s reasonably unique

1. Brainstorming a list of quality possibilities

If you’re having trouble coming up with a name for a pattern, start by doing a major brainstorming session. Write EVERYTHING down. Here are a few ideas to get you started:

  • Draw from the pattern’s inspiration. 

    This may seem obvious, but think back to what inspired the pattern to begin with. Where did the idea come from? What else were you doing, or what were you thinking about, when you were developing it?

    Example: My Digger hat pattern was inspired by a stitch pattern I saw on the sweater of a character on Gilmore Girls. The character? Jason “Digger” Stiles. I didn’t really intend to name the pattern after him, but when I thought back to the pattern’s inspiration and development, I couldn’t get away from him!

  • Draw inspiration from the pattern itself.

    Again, this might sound obvious, but if the pattern hasn’t told you its name yet, look closer. Does the stitch pattern resemble anything in nature? Does the colour of the yarn remind you of anything? What properties does the fabric or the finished object have?

    Example: My Little Heart’s Ease mitten pattern. As I was knitting, I kept thinking how the pink colourwork pattern looked like little hearts, and Little Heart’s Ease is the name of a beautiful little community on Trinity Bay in Newfoundland.

  • Browse dictionary/thesaurus websites.

    Look back at all the words and ideas you wrote down while brainstorming.  For each word, think of every related word you can come up with, and write those down, too. Once you’ve got a long list of related words, start looking for synonyms and idioms related to those words (check out my two favourite online thesauruses here and here). You might start with a relatively generic word and stumble across a neat synonym or interesting idiom related to it that would make a great pattern name.

    The Free Dictionary has a great idiom finder that I find really helpful.

    Example: When trying to come up with a name for my In a Fog mitts, I couldn’t get past the fact that when the stitch pattern was worked in a solid and a speckled colourway it looked a bit blurry, or “foggy”. “Foggy” didn’t seem like a great name, but when I typed “fog” into the idiom finder I immediately saw “in a fog” and knew it was perfect.

2. Deciding on one that’s reasonably unique

So you’ve come up with something you think will make a great pattern name. Not so fast! Before you commit, I recommend doing a search for it on Ravelry. While the name doesn’t have to be totally unique, you don’t want to end up on the 6th page of search results when a knitter goes to look it up. I like to use names that have less than a full page of results so that my pattern will end up on page 1 when someone searches for the name.

If you type in your favorite contender and end up with 15 pages of results, don’t get discouraged! This a great time to head back to the idiom finder or a thesaurus to look for less common variations.

As with most tasks, having a method and a basic set of guidelines can help make pattern-naming a bit less daunting. I hope you find my suggestions helpful.

Do you have any tricks you use for coming up with great pattern names? Leave a comment or send me a message to let me know!

Tech Editing Availability

I have the following tech editing spaces remaining for September:

September 3rd – 7th: full!
September 10th – 14th: full!
September 17th – 21st: 1 space remaining!
September 24th – 28th: 5 spaces

Send me an email at allison AT kniterations DOT ca you’d like to reserve a spot!

– Allison

New Pattern: Wreckhouse Mitts


Wreckhouse is an area of Newfoundland named for its extreme winds. While the Newfoundland Railway was still in operation, the winds would occasionally blow railway cars off the tracks, and to this day transport trucks are still blown off the road from time to time.

The Wreckhouse mitts are knit in thick, dense Honeycomb Brioche Stitch, making them a stylish but also truly functional winter accessory. The honeycomb pockets trap warm air, creating an effective barrier against the briskest of winter winds. With options for both fingerless mitts and full mittens, this versatile pattern is great for all seasons.



Child [Woman’s M, Man’s M] to fit 16.5 [19, 21.5] cm/6.5 [7.5, 8.5]” hand circumference (measured at knuckles)

Finished Dimensions

12.5 [15, 17.5] cm/5 [6, 7]” hand circumference (measured at knuckles), height is adjustable

Honeycomb Brioche Stitch is a relatively stretchy stitch pattern. Choose a size with a finished hand circumference approximately 4 cm/1.5” smaller than the wearer’s actual hand circumference. Sample is size Woman’s M modelled on a 19 cm/7.5” hand.


Worsted weight yarn* in the following approximate amounts:

Fingerless Mitts

90 [100, 110] metres/100 [110, 120] yards

Full Mittens

125 [145, 160] metres/135 [160, 175] yards

*Shown in Cascade Yarns 220 Heathers (100% Wool; 201 m/220 yd per 100 g/3.53 oz skein) in colour Rainier Heather (9454).


One set 4.5 mm/US 7 needles* (or size needed to obtain gauge in Honeycomb Brioche Stitch)

One set 3.75 mm/US 5 needles* (or two sizes smaller than needed for gauge)

*Either one set of DPNs, two circular needles, or one long circular needle, as you prefer for small circumference knitting in the round.


16 stitches & 24 rounds = 10 cm/4″ in Honeycomb Brioche Stitch, after light wet blocking, on larger needles


Stitch markers (3, including one in a unique colour to mark the BOR), tapestry needle




These mittens are knit in the round, beginning with a Brioche Stitch cuff. The rest of the mitt is worked in Honeycomb Brioche Stitch. Thumb gussets in Brioche Stitch ensure a great fit, and a purl stitch faux side seam eliminates the jog that occurs when knitting Honeycomb Brioche Stitch in the round.

Honeycomb Brioche Stitch is a relatively stretchy stitch pattern. As a result, these mittens are worn with more negative ease than most. Be sure to select a size based on the sizing information given.

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Price: $7.00 CAD 15% off for release weekend only! Use coupon code WRECKHOUSE-MITTS. Offer ends Monday, August 13th at midnight PDT.  promo has ended

Or get all four patterns in the Wreckhouse Collection for 25% off when you purchase the eBook (see below).

Available through my Ravelry store or directly via PayPal by clicking the “buy now” button below.


The Wreckhouse collection is now available as an eBook! This means:

Kniterations is on Patreon!become_a_patron_button


August Designer Newsletter: 10 Apps to Help Streamline Your Design Workflow


Hello everyone! The heat and humidity have finally arrived in my neck of the woods, and I can’t be the only one looking forward to cooler days and wooly hand knits. I make no apologies – I am a well-known lover of winter and am not built for temperatures over 25 celsius!

My August Designer Newsletter went out earlier today, and this month I shared some of my favourite apps that help me keep all areas of my business running smoothly. From photography and graphics to productivity and organization, these are 10 apps that I love and use regularly (there are even a couple that are knitting-specific). No sponsorships here, just my genuine stamp of approval.

(Not on my mailing list? Be sure to sign up here to avoid missing out on future newsletters!)

And as always, I’ve included my tech editing availability for the coming month. I’m taking a few days off in August, but I still have lots of spots available throughout the month. Get in touch soon if you’ve got a pattern nearly ready for editing!

10 Apps to Help Streamline Your Design Workflow

1. Buffer

What it is: Buffer is a social media management platform. It allows you to connect various social media accounts, post from all of them in one place, and analyze your posts’ performance.

How I use it: I mainly use Buffer for scheduling Instagram posts – when I have a pattern release or test knit coming up, I’ll plan out a few posts at once and then “buffer” them so they go out when I want them to.

While I do like posting to Instagram a little more organically most of the time, I find that a social media management platform like Buffer works well for planning my marketing posts.


2. Linktree

What it isLinktree is an application that allows you to add more than one link to your Instagram profile. It’s essentially a mobile-friendly landing page where you can add as many links as you like.

How I use it: I find Linktree very helpful for making sure my followers can always find the information they need about the different areas of my business. This way when I am promoting a new pattern, for example, followers can still find my technical editing services, newsletter signup link, etc. directly from my profile.


3. Yarnpond

What it isYarnpond is a brand new platform for managing the test knitting process. It allows you to publish testing calls (publicly or only to your preferred testers), review and accept/reject applications, set testing milestones, collect pattern feedback, and rate and review test knitters (a huge bonus for those of us who have been burned by unreliable test knitters in the past).

How I use it: I have only used Yarnpond for running a couple of test knits so far, but I definitely this it has the potential to be a great tool. Running test knits can be frustrating at times, so when I heard about Yarnpond, I knew I had to try it. The platform is brand new, so it’s still growing and there are still a few kinks to be worked out, but I think it has the potential to be an indispensable part of my test knitting process. The more people to register, give it a try, and submit feedback to the developers, the better it will become!


4. Canva

What it is: Canva is a web-based graphic design tool.

How I use it: Canva is one of the applications I use the most. I use it create all my graphics and collages. You can use your own dimensions, but Canva also has lots of templates for different types of social media posts to help ensure your graphics are the right size and resolution for what you’re using them for. It’s also great for helping you keep your graphics consistent – you can simply copy previous graphics and modify them!


5. Trello

What it is: Trello is a project management application. It’s difficult for me to explain what Trello actually *is* in just a few short sentences, so I recommend you have a quick look at their tour here:

How I use it: Trello has completely changed the way I work (for the better). I use Trello to plan my work day/week, to capture and organize all my repetitive and non-repetitive tasks, and to manage creative projects. I have checklist templates for repetitive tasks that I can copy and use over and over again so that when I do something like tech edit a pattern, I never forget any steps (see photo below).

And Trello is not only great for business. I use it for organizing home projects and tasks, too!

(If you’re familiar with David Allen’s “Getting Things Done” time-management method, you might recognize the contexts I have added to the tasks in my templates. If you’re not familiar with this method, I highly recommend reading Allen’s life-changing book.)


6. Inkscape

What it is: Inkscape is a free, open source professional vector graphics editor.

How I use it: I use it for creating schematics for my own patterns and also for my tech editing clients. Inkscape can be a bit overwhelming when you’re starting out – it’s very powerful and I only use a small fraction of the features for my schematics. For an overview of the basic features you’ll use to create schematics, I recommend this tutorial from Joeli Creates.


7. knitCompanion

What it is: knitCompanion is a mobile app that helps you track rows and counters while you are knitting, including for instructions that are worked simultaneously.

How I use it: knitCompanion is indispensable when knitting from large charts, but how does it help the design process? When it comes to designing and tech editing, I like to put charts into knitCompanion to more easily check the line-by-line written instructions against the charts without losing my place.


8. Stitchmastery

What it is: Stitchmastery is knitting chart software. It allows you to create charts and generate matching written instructions, or even enter written instructions and generate charts!

How I use it: I use Stitchmastery for the charts in all my patterns. I also sometimes create charts for my tech editing clients based on their hand-drawn charts or written instructions. When tech editing a pattern, if I’m having trouble with a particular stitch pattern, I’ll often plug it into Stitchmastery to help me visualize things and determine where the issue is.


9. AirServer Connect

What it is: AirServer is a screen mirroring receiver for Mac and PC. It allows you to receive AirPlay and Google Cast streams, similar to an Apple TV or a Chromecast device.

How I use it: I do all my own pattern photography using just my iPhone, a tripod, and a shutter switch. AirServer allows me to mirror my iPhone screen to the monitor of my Macbook Air, allowing me to see how my photos look on a big screen when I’m in front of the camera. This is extremely helpful as it allows me to direct my own photography in a way – I can see how my pose looks and adjust my body and the knitwear without needing someone behind the camera looking at my iPhone screen!


10. BeFocused

What it is: BeFocused is a focus timer app (available for iPhone and macOS) based on the Pomodoro time management method. The idea is to divide your workday into highly focused 25-minute segments separated by short breaks in an effort to increase productivity.

How I use it: I use the BeFocused app to keep track of my “pomodoros”. It keeps track of how many time chunks I’ve completed and prompts me to take breaks in between. It’s great for completing those dreaded tasks you keep putting off. Just start your timer, put your head down, and bang out 25 minutes of that task you’ve been avoiding! This is another one I use for personal tasks – you’d be surprised how much house cleaning you can get done in 25 focused minutes!


As mentioned above, none of these are sponsored endorsements. All of these applications are ones I personally use (some of which I’m not sure how I’d live without at this point). Hopefully, I’ve helped you discover your new favourite tool!

I have the following tech editing spaces remaining for August:

August 6th – 10th: 3 spaces
August 13th – 17th: 5 spaces
August 20th – 24th: 5 spaces
August 27th – 31st: 7 spaces

Fill out the form here or send me an email at allison (at) kniterations (dot) ca if you’d like to reserve a spot!


– Allison

Regatta Day Sale: 50% off all patterns!

Happy Regatta Day! I’m celebrating this unusual holiday with 50% off all patterns in my Ravelry shop. No coupon code required! promo has ended


So… what’s Regatta Day?

The Royal St. John’s Regatta is the oldest organized sporting event in North America, dating back to 1818 (learn more about the history here).

More than just boat races, “the Regatta” is an annual community event well known for its large crowds and lakeside entertainment (from food and drink to games of chance and everything in between).

Regatta Day is also a civic holiday in St. John’s and falls on the first Wednesday of August – weather permitting. If the weather isn’t suitable for racing, the races – and the holiday – are postponed. Playing “Regatta Roulette” refers to the practice of partying on the Tuesday night before the Regatta is supposed to be held in hopes that the races, and the holiday, will go ahead as scheduled!

As if that weren’t enough, many stores in the greater St. John’s area that don’t observe the holiday hold massive Boxing Day/Black Friday-type sales on Regatta Day. This year I figured I’d jump on board!

For today only, get 50% off all individual patterns* in the Kniterations Ravelry shop! No coupon code required. promo has ended

*Excludes the Wreckhouse Collection eBook

Happy knitting!

– Allison

Common pattern mistakes and how to avoid them

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Hi everyone! My July Designer Newsletter went out this morning. I had a very busy month of tech editing in June and it got me thinking about some of the common pattern mistakes I tend to see over and over again. In my newsletter this month, I shared the list I compiled, in hopes that I can help you ensure your pattern is in the best possible shape when you send it to me for editing. A more polished pattern takes less time to edit which means lower tech editing costs for you!

And as always, I included my tech editing availability for the coming month. I’m already fully booked for this week and nearly fully booked next week, but I have some spots available during the rest of July. Get in touch soon (fill out the form on this page) if you’ve got a pattern nearly ready for editing!

Common pattern mistakes and how to avoid them

As a tech editor, I see it all. From having no yarn listed to forgetting to bind off, I’ve seen every pattern mistake under the sun. But that’s ok! Everyone is human, and this is why you hire an editor. However, the better shape your pattern is in when you send it to me, the more quickly it can be edited, which helps keep your tech editing expenses down.

Lately, I’ve been seeing a lot of the same avoidable issues over and over again, so I thought it would be a good opportunity to compile a list to share with you. If you’ve made these mistakes before, don’t worry! I’ve made many of them myself in my own patterns. My goal here is to help you make sure your pattern is in the best possible shape before you send it for tech editing.

1. Lack of consistency in measurements, unit conversions, and rounding

I didn’t know there were so many different ways to calculate/convert/round measurements until I became a tech editor.

Do you calculate both the imperial and metric measurements directly from your gauge? Or do you calculate all your measurements first in inches and then convert to cm? If you do it the second way, do you convert to cm before rounding your inch measurements, or afterward? Do you use 1″ = 2.5 cm, or 1″ = 2.54 cm? Do you round inches to 0.25″ and cm to 0.5 cm, or do you use a different way of rounding?

I won’t get into the pros and cons of each, but I will say that no matter which method(s) you use, it should be done consistently throughout the pattern. When I plug your stitch/row counts and gauge into my spreadsheet, I should be able to reproduce your measurements consistently to a fraction of a unit using the same formula.

2. Abbreviations list is not accurate

Your abbreviations list should contain all the abbreviations used in the pattern – nothing more, nothing less. It also helps to have things alphabetized (easier for the knitter to look things up, quicker for me to verify).

3. Needles list is not accurate

As with the abbreviations list, the needles section should contain all the needle sizes and styles required. Everything in this list should be referenced at some point in the pattern, and every needle referenced in the pattern should be included in this list.

Also, if your pattern calls for circular needles, be sure to include the cable length as well as the needle size. If cable length isn’t important, it’s still helpful to include a minimum size that will work.

4. Tools/notions list is not accurate

This list should always contain the basics (e.g, tapestry/yarn needle for weaving in ends), but often designers will use a template, or copy and paste this section from another pattern, and forget to update it. Does the knitter need stitch markers, buttons, blocking tools, waste yarn, etc.? If they do need stitch markers, how many? Do they need different colours/styles to mark different pattern elements? Be specific.

5. Using “Row” and “Round” incorrectly

Flat knitting instructions should reference “rows”, and circular knitting instructions should reference “rounds”. This goes for pattern instructions AND gauge. A simple find and replace in your word processor can help you easily verify you are using these terms correctly.

6. Forgetting to label the RS and WS for flat knitting

This should be done for at least the first two rows, although you can get away with just labeling the first RS row. If you follow these row instructions with something like “work Rows X-Y Z times”, I also recommend indicating RS and/or WS again on the next row.

7. Neglecting to denote stitch count changes.

Most patterns have increases and decreases that change the stitch count and it’s helpful to provide knitters with stitch count information so that they can be sure that they haven’t made a mistake. It also helps me verify that the instructions and stitch patterns that follow will work over the new stitch count(s).

How to indicate the stitch count change depends on the type of instruction:

  • When an instruction is worked only once, include the new stitch count. The new stitch count is by far the most useful piece of information to give the knitter when the instruction is worked just once.
  • When an instruction is repeated later in the pattern, include the number of stitches increased or decreased. When you want to repeat the same increase or decrease instruction more than once, the new stitch count total is only accurate the first time the instruction is worked. For this reason, including the number of stitches increased or decreased becomes more useful (and correct).
  • When an instruction is repeated a fixed number of times, include both. If an instruction (or group of instructions) containing an increase or decrease is repeated a fixed number of times before moving on, you can include the number of stitches increased or decreased in the line-by-line instructions, and then list the new total stitch count at the end.

Confused? I blogged about this topic back in 2017, including examples: Indicating Stitch Count Changes

8. Including charts but not telling the knitter how/when to use them

My clients will tell you that I am a vocal advocate for writing patterns from a neutral point of view.

This means that when including two representations of the same information (i.e. charts and written instructions to represent a single stitch pattern) I always recommend designers write the pattern in a neutral way so that the knitter can follow the pattern from start to finish regardless of the representation they choose.

At the very least, it should be obvious how each representation can be used by the knitter. I often see patterns written from start to finish, and then charts are included at the end, seemingly as an afterthought, with no indication of which part of the written pattern they can be used to replace.

I actually created a resource to help explain this concept, so if you’re interested in learning more, you can click here to download the PDF: Writing patterns with both charts and written instructions.

9. Key pattern elements missing

Omitting key elements of a pattern is more common than you would think. When you’re knitting your cuff-down sock sample, you *know* you’ll be closing the toe using Kitchener Stitch, but it’s one of those things that’s so obvious that it’s easy to forget to write it down. Here are a few of the most common offenses I see:

  • Components missing (needles, yarn, gauge, abbreviations, sizes, finished measurements, etc.)
  • Yarn listed, but actual amounts required not given
  • Actual garment elements missing (sleeves, heels, thumbs, etc).
  • Finishing instructions missing (binding off, Kitchener Stitch, weaving in ends, blocking, etc.)

10. Yarn names styled incorrectly

When listing an actual brand name of yarn, it’s important to style the name the way the dyer or yarn company does. This not only helps knitters locate the correct yarn, but it’s respectful to the dyer/yarn company to write their name exactly as they prefer to have it written. Plus, misspellings of brand names and companies look unprofessional!

Would you believe me if I said this is just scratching the surface? In all seriousness, I want to repeat that if you are guilty of any of these common mistakes, please don’t feel bad! I have done many (ok, most) of them myself in my own patterns, especially when I was starting out. We’re all human, and this is why you hire an editor.

Tech Editing Availability

I have the following tech editing spaces remaining for July:

July 2nd – 6th: full!
July 9th – 13th: 1 space remaining!
July 16th – 20th: 4 spaces
July 23rd – 27th: 6 spaces
July 30th – August 3rd: 6 spaces

Fill out the form here if you’d like to reserve a spot!

– Allison

New Pattern: Walter


Walter is a sweet, colour-blocked baby blanket with endless colour combination possibilities. The geometric motif is a neutral choice for any baby, making this blanket a great shower gift for parents-to-be. Worked in a soft, superwash wool for both warmth and ease of care, Walter is a great size for cribs, bassinets, and strollers.


One size


67 x 90 cm/26.5 x 35.5”, after wet blocking


Worsted weight yarn in the following approximate amounts:
C1 (White): 355 m/388 yd
C2 (Navy): 470 m/514 yd
C3 (River Rock): 120 m/131 yd

Shown in Cascade 220 Superwash (100% Wool; 201m/220 yd per 100 g/3.53 oz skein) in colours C1: White (871), C2: Navy (854), and C3: River Rock (874).


One set 5 mm/US 8 needles* (or size needed to obtain gauge)

*Either one long circular needle (cable length at least 80 cm/32”) or one set of straight needles, as you prefer for flat knitting.


18 stitches & 36 rows = 10 cm/4″ in Garter Stitch


Tapestry needle, blocking wires and pins (optional)




This blanket is worked in four pieces. Each piece consists of four triangles that are joined seamlessly by picking up stitches. The pattern contains a schematic that gives a visual representation of how each triangle is picked up and worked. The pieces are then blocked and seamed together using a type of Mattress Stitch for Garter Stitch seams.


Price: $7.00 CAD 15% off for release weekend only! Use coupon code WALTER. Offer ends Monday, July 2nd at midnight PDT. promo has ended

Available through my Ravelry store or directly via PayPal by clicking the “buy now” button below.

Kniterations is on Patreon!become_a_patron_button

GDPR: Staying on top of data privacy going forward


My June designer newsletter went out today, and in it I talked a little bit about GDPR. Hear me out! Yes, May 25th has come and gone. But there are still things you will need to do regularly to stay compliant, and I’ve put together a list containing some tips and tricks that will help you out going forward.

GDPR – going forward!

You’ve written your Privacy Policy and your Terms & Conditions, you’ve made sure your email marketing signup forms are airtight, and you have proof of consent for all your subscribers. Great! You don’t have to worry about all this GDPR stuff anymore, right? Wrong.

GDPR is not a diet, but a lifestyle change, and I’ve put together a list of some tips and tricks to help you stay compliant (and avoid falling off the wagon!).

1. Be careful when changing your signup forms

I’m not saying you can never change your signup forms, but keep in mind that you need proof of consent from all your subscribers. Depending on the email marketing provider you use, if you modify your current signup forms instead of creating new ones, you may not have a record of the particular version of the signup form each subscriber used. This means you won’t be able to prove they consented (actively and explicitly) to receiving emails from you, which violates the GDPR.

2. Keep your Data Map up to date

A Data Map is a list of all the data you process. It includes the source of the data, what is being collected, the reason for collecting it, how it is processed, and how long it is kept. An accurate Data Map is crucial to developing a solid Privacy Policy; it allows you to explain to your customers exactly how and why you collect and use their data.

One thing you will need to do going forward is to keep your Data Map up to date. Whenever you add any new services/methods/reasons for collecting data, you will need to update your Data Map and the relevant sections of your Privacy Policy to reflect those changes.

EXAMPLE: Let’s assume you had previously been using your website/blog for your own personal posts but wanted to start posting contributor content, interviews, etc. If you hadn’t been publishing user content in the past, you might not have a section of your Privacy Policy dedicated to “publication data”. What are you allowed to do with the user content? Will you only be publishing it on your blog, or will you be cross-posting to social media? Etc. All of this will need to be defined in your Data Map and added to your Privacy Policy before you start collecting and posting the content.

Here is the GDPR Data Map Template I used:

3. Re-evaluate your Privacy Policy and Terms & Conditions

You will likely be updating your Privacy Policy and Terms & Conditions regularly as your business changes. In addition, you will want to sit down and re-evaluate them from time to time to make sure you haven’t missed anything, revisit some items that may or may not be working for you, etc. Personally, I don’t trust myself to remember to do this on-the-fly every time something changes, so I set a reminder to periodically re-evaluate my policies from start to finish.

4. Run a quarterly re-engagement campaign.

Many of us ran permission-passing campaigns in the GDPR lead-up in order to ensure we had proof of active and explicit consent from all our subscribers. Some people have felt disappointment at losing subscribers, while others are embracing their lean, engaged new lists!

I have been trying to focus on the latter. You get better conversion rates when your list is engaged, and who wants to pay their email marketing provider for subscribers who never open emails (and will likely never become customers)? Plus, if GDPR has taught me anything, it’s that the less personal data I have access to, the better.

So with that in mind, another piece of the GDPR fallout puzzle for me is to do a better job of keeping my list trim, clean, and engaged. Lots of marketers run “re-engagement campaigns” every 90 days or so, and I think it’s a great way to keep on top of things. Many email providers can even send an email automatically once a contact has been inactive for a specified period of time. I’m sure you’ve gotten emails like these, with subjects like “We miss you!” or “It’s been a while!”. There are some great examples in this HubSpot post. I especially like Lowes’ approach, which focuses on what’s new and exciting, and what unengaged subscribers are missing out on!

Then, if the subscriber doesn’t engage with your re-engagement campaign, you can remove them from your list.

5. Update your passwords regularly

Before GDPR came into effect, I went down through my Data Map, identified every application I use to process customer data, and changed all the passwords. It was a lot of passwords (everything from Facebook to Paypal), but creating my Data Map really drilled home to me just how much customer data I have at my fingertips, and how irresponsible (not to mention unlawful) it would be to have any of it compromised by weak device or application passwords.

Don’t worry, you don’t have to remember them all; I use Keeper to generate and save secure passwords for all my devices and applications.

I hope this was helpful. I’ve added repeating tasks/reminders in my system so that I don’t have to rely on my brain to remember to do these things consistently going forward.

Also, I should state that none of the content of this blog post constitutes legal advice (if you’ve read my Terms & Conditions, you’ll know that 😉) and that following any or all of my suggestions will not guarantee GDPR compliance. These are just a few tips and tricks that I’ve found helpful.

I also included my tech editing availability for the coming month. I have the following spaces remaining for June:

June 4th – 10th: 1 space remaining!
June 11th – 17th: 5 spaces
June 18th – 24th: 5 spaces
June 25th – July 1st: 6 spaces

Get in touch if you’d like to reserve a spot!

– Allison

New Pattern: Whitecap


Whitecap is a basic sock pattern with a few figurative and literal twists. The twisted stitches, which resemble whitecaps on the water, slant in opposite directions. The left sock is worked solely with left twists, and the right sock is worked solely with right twists, creating a mirrored effect. The pattern is both engaging and easily memorized, with four knit “rest” rounds between twists, and works well with solid, semi-solid, tonal, and variegated sock yarns.

These socks are worked from the cuff down in the round with a Modified Eye of Partridge heel flap and gusset.



Adult sizes S [M, L] to fit 19.5 [22.5, 25] cm/7.75 [8.75, 9.75]” foot circumference as measured at the widest part of the foot

Finished Dimensions

18 [20, 22] cm/7 [7.75, 8.75]” leg circumference, 17.5 [20, 22.5] cm/7 [7.75, 8.75]” foot circumference, length is customizable

Choose a size with a finished foot circumference approximately 10% smaller than the wearer’s actual foot circumference.


One* 405 m/445 yd skein fingering weight yarn

*Some foot lengths may require more than one skein

Shown in Manos Del Uruguay Alegria (75% Wool, 25% Polyamide; 405 m/445 yd per 100 g/3.53 oz skein) in colour Nickel (A2530); 1 skein.


One set 2.25 mm/US 1  needles* (or size needed to obtain gauge)

*Either one set of DPNs, two circular needles, or one long circular needle, as you prefer for small circumference knitting in the round.


36 stitches & 52 rounds = 10 cm/4″ in Whitecap Pattern
32 stitches & 48 rounds = 10 cm/4” in Stockinette Stitch


Stitch markers (1 unique, 2 matching), waste yarn or stitch holder, tapestry needle




Price: $7.00 CAD 15% off for release weekend only! Use coupon code WHITECAP. Offer ends Monday, June 4th at midnight PDT. promo has ended

Available through my Ravelry store or directly via PayPal by clicking the “buy now” button below.

Kniterations is on Patreon!become_a_patron_button

Building your email list


Back in April, my monthly Designer Newsletter contained some information on how to build your email list. With all the new GDPR regulations coming into effect today (and our lists taking a sizable hit from the resulting permission passing campaigns), I thought it would be a great time to re-share this information. I’ve tweaked it a little to include GDPR-specific information, as well. I hope you find it helpful!

Your email list contains your biggest fans – these are the people who have chosen to receive communication from you and are interested in what you have to offer. If you’ve recently run a permission passing campaign to ensure your list complies with the new GDPR data protection regulations, this is especially true! Most marketing folks will agree that a healthy email list with a good conversion rate is so much more valuable than a bloated list containing subscribers who never open your emails (let alone purchase from you).

So now that I’ve convinced you that you need an email list (and you do!), how do you build it? Building your list is an ongoing project that you will want to work at consistently.

Keep in mind that when using any of the methods described below, if you have subscribers in the EU (and most of us do), you must make sure you are compliant with the GDPR. I am not a lawyer, nor a GDPR expert, but for the purposes of sending emails, this basically means:

  • You must receive explicit and active consent to email your subscribers, and
  • You must only send the types of emails that people have consented to receive.

So, with GDPR in mind, here are a few things I have done that have helped me grow my list significantly since I started it two years ago:

1. Create an incentive for opting in

  • This should be something relevant and valuable to your followers and fans.
  • For the design section of my list (i.e. the group of subscribers interested in me as a designer), I offer a free pattern, but a coupon code could also work.
  • With respect to the GDPR, you cannot simply collect email addresses from the people who download your opt-in incentives and then send them marketing emails. They must explicitly and actively consent to receive the types of emails you wish to send.

2. Talk about your list

  • People can’t sign up for your list if they don’t know you have one, and won’t sign up for your list if they don’t know what kinds of email you send! So be sure to talk about your list on social media.
  • A great time to do this is in the leadup to a pattern release, especially if you give your subscribers an exclusive discount.
  • Again, with respect to the GDPR, your signup forms must explicitly state the types of emails you will be sending (and if you will be sending more than one type, subscribers must be able to select only the ones they want to receive). You cannot ask people to sign up to receive knitting tutorials and then send them marketing emails, for example.

3. Make your list easy to find

  • Anyone who finds you anywhere should be able to join your list quickly and easily!
  • Add it to your social media profiles, add a signup form to your website, and even include the link directly in your pattern PDFs.

I hope this was helpful and that the information will assist you in building your list and attracting more potential customers who will love your patterns.

And if you haven’t started an email list yet, I hope you will be motivated to create one! Try not to be intimidated – remember that the people who sign up for your list are the people who *want* to hear from you! Plus, both MailerLite and MailChimp have “forever free” plans for small lists, so you can try out a couple of different platforms before committing to a paid option. These providers also both have tools and tutorials in place to help you ensure you are GDPR-compliant (I use MailerLite and highly recommend it).

Disclaimer: I am neither a lawyer nor a GDPR expert. Whether or not you administer an email list, I highly recommend familiarizing yourself with the GDPR and how it affects small businesses. The ramifications extend well beyond email list administration, and well beyond the scope of the simplified examples I’ve included above. Here are a few resources that may help:

GDPR and How Compliance Can Improve Your Email Marketing
Peace of Mind about the GDPR
GDPR: Simple 6 Step Checklist

– Allison

New Pattern: Wreckhouse Headband


Wreckhouse is an area of Newfoundland named for its extreme winds. While the Newfoundland Railway was still in operation, the winds would occasionally blow railway cars off the tracks, and to this day transport trucks are still blown off the road from time to time.

The Wreckhouse headband is knit in thick, dense, Honeycomb Brioche Stitch, making it a stylish but also truly functional winter accessory. The honeycomb pockets trap warm air, making this headband an effective barrier against the briskest of winter winds.


One size

Shown in size M with 4 cm/1.5” negative ease.


45.5 cm/18” circumference and 14 cm/5.5” width


120 m/131 yd worsted weight yarn

Shown in Cascade Yarns 220 Heathers (100% Wool; 201 m/220 yd per 100 g/3.53 oz skein) in colour Rainier Heather (9454).


One set size 4 mm/US 6 needles* (or size needed to obtain gauge)

*40 cm/16” circular needle or set of straight needles as you prefer for flat knitting


18 stitches & 22 rows = 10 cm/4″ in Honeycomb Brioche Stitch, after blocking


Tapestry needle, removable stitch markers (2; optional)



Version 2 (10).jpg

Price: $7.00 CAD 15% off for release weekend only! Use coupon code WRECKHOUSE. Offer ends Sunday, April 29th at midnight PDT. promo has ended

Available through my Ravelry store or directly via PayPal by clicking the “buy now” button below.


The Wreckhouse collection is now available as an eBook! This means:

Kniterations is on Patreon!become_a_patron_button