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My June designer newsletter went out today, and in it I talked a little bit about GDPR. Hear me out! Yes, May 25th has come and gone. But there are still things you will need to do regularly to stay compliant, and I’ve put together a list containing some tips and tricks that will help you out going forward.


GDPR – going forward!

You’ve written your Privacy Policy and your Terms & Conditions, you’ve made sure your email marketing signup forms are airtight, and you have proof of consent for all your subscribers. Great! You don’t have to worry about all this GDPR stuff anymore, right? Wrong.

GDPR is not a diet, but a lifestyle change, and I’ve put together a list of some tips and tricks to help you stay compliant (and avoid falling off the wagon!).

1. Be careful when changing your signup forms

I’m not saying you can never change your signup forms, but keep in mind that you need proof of consent from all your subscribers. Depending on the email marketing provider you use, if you modify your current signup forms instead of creating new ones, you may not have a record of the particular version of the signup form each subscriber used. This means you won’t be able to prove they consented (actively and explicitly) to receiving emails from you, which violates the GDPR.

2. Keep your Data Map up to date

A Data Map is a list of all the data you process. It includes the source of the data, what is being collected, the reason for collecting it, how it is processed, and how long it is kept. An accurate Data Map is crucial to developing a solid Privacy Policy; it allows you to explain to your customers exactly how and why you collect and use their data.

One thing you will need to do going forward is to keep your Data Map up to date. Whenever you add any new services/methods/reasons for collecting data, you will need to update your Data Map and the relevant sections of your Privacy Policy to reflect those changes.

EXAMPLE: Let’s assume you had previously been using your website/blog for your own personal posts but wanted to start posting contributor content, interviews, etc. If you hadn’t been publishing user content in the past, you might not have a section of your Privacy Policy dedicated to “publication data”. What are you allowed to do with the user content? Will you only be publishing it on your blog, or will you be cross-posting to social media? Etc. All of this will need to be defined in your Data Map and added to your Privacy Policy before you start collecting and posting the content.

Here is the GDPR Data Map Template I used: https://medium.com/@Ideea/gdpr-data-map-template-31da34ca39d0

3. Re-evaluate your Privacy Policy and Terms & Conditions

You will likely be updating your Privacy Policy and Terms & Conditions regularly as your business changes. In addition, you will want to sit down and re-evaluate them from time to time to make sure you haven’t missed anything, revisit some items that may or may not be working for you, etc. Personally, I don’t trust myself to remember to do this on-the-fly every time something changes, so I set a reminder to periodically re-evaluate my policies from start to finish.

4. Run a quarterly re-engagement campaign.

Many of us ran permission-passing campaigns in the GDPR lead-up in order to ensure we had proof of active and explicit consent from all our subscribers. Some people have felt disappointment at losing subscribers, while others are embracing their lean, engaged new lists!

I have been trying to focus on the latter. You get better conversion rates when your list is engaged, and who wants to pay their email marketing provider for subscribers who never open emails (and will likely never become customers)? Plus, if GDPR has taught me anything, it’s that the less personal data I have access to, the better.

So with that in mind, another piece of the GDPR fallout puzzle for me is to do a better job of keeping my list trim, clean, and engaged. Lots of marketers run “re-engagement campaigns” every 90 days or so, and I think it’s a great way to keep on top of things. Many email providers can even send an email automatically once a contact has been inactive for a specified period of time. I’m sure you’ve gotten emails like these, with subjects like “We miss you!” or “It’s been a while!”. There are some great examples in this HubSpot post. I especially like Lowes’ approach, which focuses on what’s new and exciting, and what unengaged subscribers are missing out on!

Then, if the subscriber doesn’t engage with your re-engagement campaign, you can remove them from your list.

5. Update your passwords regularly

Before GDPR came into effect, I went down through my Data Map, identified every application I use to process customer data, and changed all the passwords. It was a lot of passwords (everything from Facebook to Paypal), but creating my Data Map really drilled home to me just how much customer data I have at my fingertips, and how irresponsible (not to mention unlawful) it would be to have any of it compromised by weak device or application passwords.

Don’t worry, you don’t have to remember them all; I use Keeper to generate and save secure passwords for all my devices and applications.


I hope this was helpful. I’ve added repeating tasks/reminders in my system so that I don’t have to rely on my brain to remember to do these things consistently going forward.

Also, I should state that none of the content of this blog post constitutes legal advice (if you’ve read my Terms & Conditions, you’ll know that 😉) and that following any or all of my suggestions will not guarantee GDPR compliance. These are just a few tips and tricks that I’ve found helpful.


I also included my tech editing availability for the coming month. I have the following spaces remaining for June:

June 4th – 10th: 1 space remaining!
June 11th – 17th: 5 spaces
June 18th – 24th: 5 spaces
June 25th – July 1st: 6 spaces

Get in touch if you’d like to reserve a spot!

Best,
– Allison

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New Pattern: Whitecap

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Whitecap is a basic sock pattern with a few figurative and literal twists. The twisted stitches, which resemble whitecaps on the water, slant in opposite directions. The left sock is worked solely with left twists, and the right sock is worked solely with right twists, creating a mirrored effect. The pattern is both engaging and easily memorized, with four knit “rest” rounds between twists, and works well with solid, semi-solid, tonal, and variegated sock yarns.

These socks are worked from the cuff down in the round with a Modified Eye of Partridge heel flap and gusset.

SIZING

Size

Adult sizes S [M, L] to fit 19.5 [22.5, 25] cm/7.75 [8.75, 9.75]” foot circumference as measured at the widest part of the foot

Finished Dimensions

18 [20, 22] cm/7 [7.75, 8.75]” leg circumference, 17.5 [20, 22.5] cm/7 [7.75, 8.75]” foot circumference, length is customizable

Choose a size with a finished foot circumference approximately 10% smaller than the wearer’s actual foot circumference.

MATERIALS

One* 405 m/445 yd skein fingering weight yarn

*Some foot lengths may require more than one skein

Shown in Manos Del Uruguay Alegria (75% Wool, 25% Polyamide; 405 m/445 yd per 100 g/3.53 oz skein) in colour Nickel (A2530); 1 skein.

NEEDLES

One set 2.25 mm/US 1  needles* (or size needed to obtain gauge)

*Either one set of DPNs, two circular needles, or one long circular needle, as you prefer for small circumference knitting in the round.

GAUGE

36 stitches & 52 rounds = 10 cm/4″ in Whitecap Pattern
32 stitches & 48 rounds = 10 cm/4” in Stockinette Stitch

ADDITIONAL TOOLS

Stitch markers (1 unique, 2 matching), waste yarn or stitch holder, tapestry needle

SKILL LEVEL

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Price: $7.00 CAD 15% off for release weekend only! Use coupon code WHITECAP. Offer ends Monday, June 4th at midnight PDT. promo has ended

Available through my Ravelry store or directly via PayPal by clicking the “buy now” button below.


Kniterations is on Patreon!become_a_patron_button

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Back in April, my monthly Designer Newsletter contained some information on how to build your email list. With all the new GDPR regulations coming into effect today (and our lists taking a sizable hit from the resulting permission passing campaigns), I thought it would be a great time to re-share this information. I’ve tweaked it a little to include GDPR-specific information, as well. I hope you find it helpful!


Your email list contains your biggest fans – these are the people who have chosen to receive communication from you and are interested in what you have to offer. If you’ve recently run a permission passing campaign to ensure your list complies with the new GDPR data protection regulations, this is especially true! Most marketing folks will agree that a healthy email list with a good conversion rate is so much more valuable than a bloated list containing subscribers who never open your emails (let alone purchase from you).

So now that I’ve convinced you that you need an email list (and you do!), how do you build it? Building your list is an ongoing project that you will want to work at consistently.

Keep in mind that when using any of the methods described below, if you have subscribers in the EU (and most of us do), you must make sure you are compliant with the GDPR. I am not a lawyer, nor a GDPR expert, but for the purposes of sending emails, this basically means:

  • You must receive explicit and active consent to email your subscribers, and
  • You must only send the types of emails that people have consented to receive.

So, with GDPR in mind, here are a few things I have done that have helped me grow my list significantly since I started it two years ago:

1. Create an incentive for opting in

  • This should be something relevant and valuable to your followers and fans.
  • For the design section of my list (i.e. the group of subscribers interested in me as a designer), I offer a free pattern, but a coupon code could also work.
  • With respect to the GDPR, you cannot simply collect email addresses from the people who download your opt-in incentives and then send them marketing emails. They must explicitly and actively consent to receive the types of emails you wish to send.

2. Talk about your list

  • People can’t sign up for your list if they don’t know you have one, and won’t sign up for your list if they don’t know what kinds of email you send! So be sure to talk about your list on social media.
  • A great time to do this is in the leadup to a pattern release, especially if you give your subscribers an exclusive discount.
  • Again, with respect to the GDPR, your signup forms must explicitly state the types of emails you will be sending (and if you will be sending more than one type, subscribers must be able to select only the ones they want to receive). You cannot ask people to sign up to receive knitting tutorials and then send them marketing emails, for example.

3. Make your list easy to find

  • Anyone who finds you anywhere should be able to join your list quickly and easily!
  • Add it to your social media profiles, add a signup form to your website, and even include the link directly in your pattern PDFs.

I hope this was helpful and that the information will assist you in building your list and attracting more potential customers who will love your patterns.

And if you haven’t started an email list yet, I hope you will be motivated to create one! Try not to be intimidated – remember that the people who sign up for your list are the people who *want* to hear from you! Plus, both MailerLite and MailChimp have “forever free” plans for small lists, so you can try out a couple of different platforms before committing to a paid option. These providers also both have tools and tutorials in place to help you ensure you are GDPR-compliant (I use MailerLite and highly recommend it).

Disclaimer: I am neither a lawyer nor a GDPR expert. Whether or not you administer an email list, I highly recommend familiarizing yourself with the GDPR and how it affects small businesses. The ramifications extend well beyond email list administration, and well beyond the scope of the simplified examples I’ve included above. Here are a few resources that may help:

GDPR and How Compliance Can Improve Your Email Marketing
Peace of Mind about the GDPR
GDPR: Simple 6 Step Checklist

– Allison

New Pattern: Wreckhouse Headband

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Wreckhouse is an area of Newfoundland named for its extreme winds. While the Newfoundland Railway was still in operation, the winds would occasionally blow railway cars off the tracks, and to this day transport trucks are still blown off the road from time to time.

The Wreckhouse headband is knit in thick, dense, Honeycomb Brioche Stitch, making it a stylish but also truly functional winter accessory. The honeycomb pockets trap warm air, making this headband an effective barrier against the briskest of winter winds.

SIZE

One size

Shown in size M with 4 cm/1.5” negative ease.

FINISHED DIMENSIONS

45.5 cm/18” circumference and 14 cm/5.5” width

MATERIALS

120 m/131 yd worsted weight yarn

Shown in Cascade Yarns 220 Heathers (100% Wool; 201 m/220 yd per 100 g/3.53 oz skein) in colour Rainier Heather (9454).

NEEDLES

One set size 4 mm/US 6 needles* (or size needed to obtain gauge)

*40 cm/16” circular needle or set of straight needles as you prefer for flat knitting

GAUGE

18 stitches & 22 rows = 10 cm/4″ in Honeycomb Brioche Stitch, after blocking

ADDITIONAL TOOLS

Tapestry needle, removable stitch markers (2; optional)

SKILL LEVEL

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Price: $7.00 CAD 15% off for release weekend only! Use coupon code WRECKHOUSE. Offer ends Sunday, April 29th at midnight PDT. promo has ended

Available through my Ravelry store or directly via PayPal by clicking the “buy now” button below.


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The Wreckhouse collection is now available as an eBook! This means:


Kniterations is on Patreon!become_a_patron_button

Pattern re-release: In Transit

My In Transit hat, which was first published in February 2017 in Knotions, is now available as a FREE digital download! Scroll down for all the details.

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In Transit is a basic hat with a clever, transitional colourwork pattern. The zigzag colourwork is based on a simple, two-colour salt and pepper fair isle pattern. Working the pattern over an odd number of stitches hides the jog that naturally occurs when knitting stranded colourwork in the round; a seemingly simple detail that provides polished results!

In Transit can be worked in two highly contrasting colours that stand out, or in two similar colours for a more subtle look.

SIZE

Adult size S/M [M/L]

Shown in size M/L with no ease for a relaxed, slouchy fit. For a snugger fit, choose a size with about 2.5 – 4 cm/1 – 1.5” negative ease.

FINISHED DIMENSIONS

52 [56] cm/20.5 [22]” circumference, 23 [23.5] cm/9 [9.25]” height

MATERIALS

Cascade 220 Heathers* (100% Wool; 201m/220 yd per 100 g/3.53 oz skein) in colours 7803 Magenta (C1), 1 skein, and 8011 Aspen Heather (C2), 1 skein.

*Or similar worsted weight yarn.

NEEDLES

Size A (for single-colour stockinette stitch)

One 40 cm/16” circular needle and one set DPNs, size 4 mm/US 6 (or size needed to obtain single-colour stockinette gauge)

Size B (for Zigzag Pattern)

One 40 cm/16” circular needle, size 4.5 mm/US 7 (or size needed to obtain Zigzag Pattern gauge)

GAUGE

22 stitches & 26 rounds = 10 cm/4″ in Zigzag pattern after blocking
22 stitches & 28 rounds = 10 cm/4” in single-colour stockinette stitch, after blocking

ADDITIONAL TOOLS

Stitch markers, including one in a unique colour to mark the beginning of round, tapestry needle

SKILL LEVEL

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Price: FREE!

Available for download through my Ravelry shop.

New Pattern: Brier

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The Brier cowl is a basic cowl with a few clever touches that make it special. Knit mostly in squishy Garter Stitch, columns of slipped stitches add an element of style and also hide the jog that usually occurs when working both Garter Stitch and stripes in the round. The stripes follow the Fibonacci sequence; this provides a clever transition from one colour to the next and makes room for experimentation with different colour combinations.

SIZE

One size

FINISHED DIMENSIONS

57 cm/22.5” circumference and 26.5 cm/10.5” height

MATERIALS

Bulky weight yarn in the following approximate amounts:
C1: 90 m/98 yd
C2: 90 m/98 yd

Shown in Estelle Yarns Alpaca Merino Chunky (60% Superfine Alpaca, 40% Merino Wool; 125 m/137 yd per 100 g/3.53 oz skein) in colours C1: Teal (219) and C2: Mid Grey Heather (225); 1 skein each.

NEEDLES

One 60 cm/24” circular needle, size 6 mm/US 10 (or size needed to obtain gauge)

GAUGE

14 stitches & 30 rounds = 10 cm/4″ in Garter Stitch, after blocking

ADDITIONAL TOOLS

Stitch markers (1 unique, 3 matching), tapestry needle

SKILL LEVEL

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Price: $7.00 CAD 15% off for release weekend only! Use coupon code BRIER-15 at checkout. Ends Sunday, April 1st, 2018 at 23:59:59 PDT. promo has ended

Available through my Ravelry store or directly via PayPal by clicking the “buy now” button below.

New Pattern: Wreckhouse Hat

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Wreckhouse is an area of Newfoundland named for its extreme winds. While the Newfoundland Railway was still in operation, the winds would occasionally blow railway cars off the tracks, and to this day transport trucks are still blown off the road from time to time.

The Wreckhouse hat is knit in thick, dense, Honeycomb Brioche Stitch, making it a stylish but also truly functional winter accessory. The honeycomb pockets trap warm air, making this hat an effective barrier against the briskest of winter winds.

SIZE

Adult size S [M, L]

Shown in size M with 4 cm/1.5” negative ease.

FINISHED DIMENSIONS

45.5 [50.5, 56] cm/18 [20, 22]” circumference and 23.5 [24, 25] cm/9.25 [9.5, 9.75]” height

MATERIALS

154 [174, 201] m/168 [190, 220] yd worsted weight yarn

Shown in Cascade Yarns 220 Heathers (100% Wool; 201 m/220 yd per 100 g/3.53 oz skein) in colour Rainier Heather (9454); 1 skein.

NEEDLES

Size A (for Honeycomb Brioche Stitch body)

One each  40 cm/16” circular needle and set of DPNs*, size 4 mm/US 6 (or size needed to obtain gauge)

*Or preferred style for small circumference knitting in the round

Size B (for Brioche Stitch brim)

One 40 cm/16” circular needle, size 3.75 mm/US 5 (or one size smaller than Size A)

GAUGE

15 stitches & 26 rounds = 10 cm/4″ in Honeycomb Brioche Stitch, after light blocking

ADDITIONAL TOOLS

Stitch markers (2), tapestry needle

SKILL LEVEL

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Price: $7.00 CAD 15% off for release weekend only! Use coupon code wreckhouse-web at checkout. Or get 25% off both patterns in the Wreckhouse Collection (scroll down to see how)! promo has ended

Available through my Ravelry store or directly via PayPal by clicking the “buy now” button below.


eBook (email)

The Wreckhouse collection is now available as an eBook! This means:

New Pattern: Digger

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At first glance, Digger is a basic garter stitch hat with a contrasting texture panel, but don’t be fooled; this piece contains a few clever details that make it special. Instead of plain 1×1 rib, the brim is worked in a tidier Slipped Stitch Rib pattern. Two slipped stitch columns flow from the ribbing to border the texture panel, eliminating the jog that usually occurs when knitting garter stitch in the round.

Digger is a versatile pattern and can be knit with a small amount of negative ease (1.5 – 2.5 cm/0.5 – 1”) to be worn as a fitted toque, or with more ease (2.5 – 5 cm/1 – 2”) to be worn slouchy as modeled.

SIZE

Adult size S [M, L]

Shown in size L with 1.5 cm/0.5” negative ease for a slouchy fit. For a snugger fit, choose a size with more negative ease.

FINISHED DIMENSIONS

43.5 [49, 54.5] cm/17.25 [19.25, 21.5]” circumference and 24 [24.5, 25.5] cm/9.5 [9.75, 10]” height

MATERIALS

108 [124, 144] m/118 [136, 157] yd bulky weight yarn*

*Shown in Estelle Yarns Alpaca Merino Chunky (60% Superfine Alpaca, 40% Merino Wool; 125 m/137 yd per 100 g/3.53 oz skein) in colour Mid Grey Heather (225); 1 [1, 2] skein(s).

NEEDLES

Size A (for body)

One each size 40 cm/16” circular needle and set of DPNs, size 6 mm/US 10 (or size needed to obtain gauge)

Size B (for ribbing)

One 40 cm/16” circular needle, size 5.5 mm/US 9 (or one size smaller than Size A)

GAUGE

14.25 stitches & 28 rounds = 10 cm/4″ in garter stitch*
16 stitches & 28 rounds = 10 cm/4” over texture panel*
*Measured after gentle blocking

ADDITIONAL TOOLS

Stitch markers (2), tapestry needle

SKILL LEVEL

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Price: $6.50 CAD 15% off for release weekend only! Use coupon code digger-web at checkout. promo has ended

Available through my Ravelry store or directly via PayPal by clicking the “buy now” button below.

New Pattern: Wreckhouse Cowl

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Wreckhouse is an area of Newfoundland named for its extreme winds. While the Newfoundland Railway was still in operation, the winds would occasionally blow railway cars off the tracks, and transport trucks are occasionally blown off the road to this day.

The Wreckhouse cowl is knit in thick, dense, Honeycomb Brioche Stitch, making it a stylish but also truly functional winter accessory. The honeycomb pockets trap warm air, making this close-fitting cowl an effective barrier against the briskest of winter winds. And if the thermal fabric gets too warm, the cowl can be worn partially unbuttoned (a stylish and practical option).

SIZE

One size

FINISHED DIMENSIONS

51 cm/20” circumference and 24 cm/9.5” height

MATERIALS

201 m/220 yd worsted weight yarn*
4 x 15 mm/9/16” buttons

*Shown in Cascade Yarns 220 Heathers (100% Wool; 201 m/220 yd per 100 g/3.53 oz skein) in colour River Rock (2441).

NEEDLES

Size A (for Honeycomb Brioche Stitch body)

One 60 cm/24” circular needle, size 4 mm/US 6 (or size needed to obtain gauge)

Size B (for Brioche Stitch ribbing)

One 60 cm/24” circular needle, size 3.75 mm/US 5 (or one size smaller than Size A)

GAUGE

16.5 stitches & 24 rounds = 10 cm/4″ in Honeycomb Brioche Stitch, after wet blocking

Note: Please take time to check gauge. Changes in gauge will affect the amount of yarn used and could result in requiring more than one skein.

ADDITIONAL TOOLS

Stitch markers (2), tapestry needle

SKILL LEVEL

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Price: $6.50 CAD 15% off for release weekend only! Use coupon code wreckhouse-web at checkout.  promo has ended

Available through my Ravelry store or directly via PayPal by clicking the “buy now” button below.

2018-02-01 - te newsletter

Happy February! My Designer Newsletter went out yesterday, and in it, I shared a few more of my favourite online resources for pattern writing and design. If you’ve been on my list for a while you’ll remember that back in August I shared my favourite sock resources. This month I have combed through my Knitwear Designer Resources Pinterest board and put together a few more of the pages I go back to again and again, as well as a few of my own tutorials and resources that you may not have seen before (I’ve marked these with a *).

I’ve organized these by category and I hope you find them helpful. You can also follow my Knitwear Designer Resources Pinterest board to see new resources as I find and collect them!

Online Resources for Pattern Writing and Design

Tutorials

Pattern writing

Misc.

Tech Editing Availability

I also included my tech editing availability for the coming month. Definitely get in touch soon if you were planning on having a pattern ready for editing over the next two weeks – my planned snowboarding trip has limited my availability and I already have just a few spots left for the first half of the month! At blog post publication time, I have the following spaces available:

February 5th – 11th: 2 spaces remaining!
February 12th – 18th: 2 spaces remaining!
February 19th – 25th: 5 spaces
February 29th – March 4th: 6 spaces

Get in touch if you’d like to reserve a spot!

Best,
– Allison

PS – Didn’t get the email? Sign up to make sure you don’t miss out next month! Be sure to check the box indicating you are interested in receiving information about pattern writing/design + tech editing availability.